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Passion Board Shop opened its doors April 11th 2014 and has since emerged as the premier skate shop in the Chippewa Valley. A passionate skateboarder himself, Chris Johnson began Passion to provide his customers with high-quality equipment and is committed to creating a welcoming environment to cultivate a sense of community around skateboarding. Located at 218 N. Dewey St. (across the street from the Local Volume One Store) drop by and check out our selection of skateboards, longboards, snowskates, equipment, clothing and other cool merch. We'd love to see you at the shop so stop by today and check us out!


In addition to running the Passion Board Shop, Chris is also the host of the Passion Pod, where he shares his insights interviewing notable figures about their incredible stories coming up in their respective industry. Check out updated episodes of the show at

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